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Entrepreneur in focus: Eddie Ephraim

Meet Eddie Ephraim, Gravity West Court member, co-founder and CEO of Melodee. We asked him about his business and how living at Gravity helps with it.


Tell us a bit about your business.

Melodee is the first instant service that makes contacting and purchasing a bespoke video from a performer easy, in a few clicks. Imagine a magician, singer or even an impressionist at your disposal. The wide selection of performers varies in alignment with the occasion. Melodee provides an online marketplace for performers to create personalised video gifts for users.


What inspired you to start your business?

My motivation for creating Melodee stemmed from wanting to send my grandmother a gift, but not just cards or chocolates. Being limited in what I could send her as I was living and working in the Middle East, I sent her a video of myself playing her favourite song in the background and she was delighted with the present. The real foundation of the formation of Melodee was my ambition, being a violinist myself, to now support the performers that should have a platform to earn from their talents.


Did you find living Gravity helpful or beneficial to your business venture?

Both. We wouldn't have achieved as much without the help and support of Gravity. There are always opportunities to network through the events that Gravity organises, providing you with a common ground with other tenants who inspire you with ideas.


What do you enjoy most about working for yourself?

The collaborations. It’s hard for me to isolate the project and work by and for myself because I believe collaboration is vital. I work with a team of brilliant people, creating beautiful technology for the performers and achieving milestones together.


What advice would you give to someone who is trying to become an entrepreneur?

We are lucky to live in a world where an infinite amount of information is available. A simple Google search can alleviate your worries and validate your ideas, by reading testimonials and following tutorials that even teach you how to set up a business. My tip would be to just start and the rest will take care of itself.


How do you define success?

I evaluate success based not only on my work but also on the work of my team. For Melodee to succeed, the performers, the team and the users need to work in tandem.


What would you say to an aspiring entrepreneur who is considering living with Gravity?

I would recommend any entrepreneur to use Gravity, as they have been brilliant at providing the ideal space to work from, as well as sharing key advice that help any early-stage business. Besides, the interaction between the team and the tenants is always great.


If our readers want to find out more about your business, where should they look?

Visit melodee.app for your unique video gift from our brilliant performers and follow our social media pages. Later in the year we will be launching our app on iOS and Android, which we are all very excited about.

If you are a performer looking for a remote or even part-time opportunity, we would love to hear from you too.


Gravity Co-Living is a more connected way for entrepreneurs and top talent to live in London. If you are a CEO, founder or employee looking for network led living, check out our co-living rooms and apartments in London.